So Long, In-Store Criteriums
We all remember the days when the main selling season would wane and give way to inclement weather, fewer repairs, and renegade criteriums through the apparel section of the store. Those days are no more and—dare I say it? Good riddance. The off-season has been replaced. Customers are hungry to continue riding long into the season of cooler temps and shorter days—whether from the warmth and safety of their basements while old man winter does his dance outside, or out among the elements. This issue of Call Up is dedicated to ensuring you can meet their needs no matter where they’re riding this fall and winter.
Tech Tips & Info
The implementation of new light and battery technology from multiple industries is making riding bikes better for everyone, both night and day. Andrew Ibanez from Cygolite took some time to share how.
Exploring the Industry
Every day you have opportunities to improve the profitability of your business.