When she’s not training for weekend races or sourcing parts for her new bike, Kristina is teaming up with the Marketing Department to dive deeper into QBP’s brand on social media to plan the company’s next move.
School: Iowa State University, Senior
Major: Marketing and Management
Hometown: Rogers, Minnesota
Hobbies: Triathlons, being outdoors, traveling
Current Ride: DiamondBack Serios S
If companies want to stay successful and relevant, a good digital presence is vital. With QBP’s continued brand growth and a number of competitors on the horizons, Kristina’s got her hands full as she helps Social Media Manager, Mike Roering, curate and manage QBP’s various social media channels.
“Mike is everything an intern could want in a supervisor. He patiently answers all my questions and goes out of his way to invite me to webinars, share relevant articles with me, explain why he’s doing something, and teaches me skills that will help me beyond my time at QBP this summer.”
Her biggest and most relevant project is creating a competitive social media analysis. After interpreting the analytics behind QBP’s social channels and seeing how QBP compares to competitors, Kristina will then make recommendations on how the QBP’s social media can stand out, increase engagement, and reach multiple demographics.
While Kristina is focused on how QBP can be a competitive brand, she’s also focused on how she can be a competitive athlete. A rigorous training regimen six days a week puts Kristina in a determined mindset that carries over during the workweek. As an accomplished triathlete who’s preparing for her first Half Ironman, Kristina is putting her advice into action when she tells future interns to “go above and beyond what is asked of them.”
“You set the stage for what work you’re capable of and that lets your supervisor know they’ve made a good choice in choosing you.”
Kristina’s attributes her enthusiasm for work to QBP’s values around community and sustainability. “QBP’s advocacy work stood out to me because it was something I could definitely stand behind. It felt good that I could bring my passions with me to work.”
“I love the outdoors, bikes, and engaging with people. I’ve never worked somewhere where people embraced every part of their work.”