Our Commitments to Inclusion

QBP’s vision is Every Butt on a Bike.

We can advance this vision only by working to eliminate injustice and inequality here and in our communities. We are committed to listening with intent to improve, creating an environment of inclusion within QBP, and empowering our business partners to progress with us.


Actions We’ve Taken So Far

This page will be updated as we continue to do this work.

Helping Fight Racial Injustice and Support Communities

  • QBP provided $60,000 in matching dollars to employee donations to non-profits working to end systemic racial injustice and/or supporting people and businesses impacted in the wake of George Floyd’s killing.
  • We doubled the annual paid volunteer allowance to employees—from 12 to 24 hours—to encourage volunteering in communities of need during work hours.
  • We partnered with suppliers and bike shops to supply parts and volunteer labor to help get people back up and riding in affected areas.

Implementing Institutional Change

  • QBP and our brands Salsa, Surly, All-City, Teravail, 45NRTH, and Whisky Parts Co. signed the WTF Bikexplorers Cycling Industry Pledge and the Outdoor CEO Diversity Pledge in order to remain fully accountable to our partners, consumers and the entire bicycle industry.
  • We provide Diversity, Equity, and Inclusion (DEI)-focused educational opportunities at QBP industry events and will continue to do so.
  • Our bike and accessory brands partner with diverse athletes and we’re continually growing our partnerships with Black, Indigenous, and People of Color (BIPOC) athletes and ambassadors.
  • We’ve partnered with The Winters Group, a global leader in diversity, equity and inclusion, to help us create a roadmap for QBP by assessing our cultural competency, setting clear goals, providing training, and ensuring DEI is foundational to everything we do.
  • We’ve created a paid Commitment to Inclusion (CTI) team within QBP to expand and fortify our efforts to be a fully inclusive organization.

Moving Forward with Ongoing Initiatives

  • Since 2014, the QBP Bike Mechanic Scholarship has provided bicycle mechanic education for 140 gender-diverse recipients. This program is evolving to broaden who is eligible to apply for 2021.
  • Since 2017, the QBP Equity & Diversity Internship has provided paid internship positions for students from underrepresented communities and identities in order to provide a career path; bring new ideas, perspectives and voices to QBP; and to create a pipeline of diverse candidates for the bike industry.
  • The QBP Community Grant program funds projects that creates community change—especially among underrepresented communities—to contribute to the sustainability of the bike industry.
  • Since 1998, QBP has dedicated $8.4 million to bicycle advocacy and has paid employees for more than 13,266 volunteer hours.

Taking the Next Steps

  • We’re hiring a full-time DEI leader to expand our programs and opportunities directed toward BIPOC.
  • We’re hiring a full-time recruiter with DEI expertise with the goal of improving diversity within QBP.
  • We’re listening to the voices of our suppliers, retailers, employees, ambassadors, and our customers.


Our 10-Year Commitment

Access and knowledge are two of the greatest barriers to participating in cycling and working in the bike industry. These are the actions we’ll take over the next 10 years to grow and support diversity in cycling.

Invest, raise, and leverage $1 million to support bicycle-focused projects in underserved communities. Local bike shops know their communities best and will be integral partners in this task.

Expand our neighborhood bike park model to create an additional 20 urban bike parks and/or trail systems. Actively creating safe, encouraging, and fun cycling environments is critical to getting new butts on bikes.

Train 1,000 BIPOC in foundational bicycle mechanic skills and 100 BIPOC in intermediate bike mechanic skills. This grassroots program called Break the Cycle will create a pathway towards working in the bike industry and support new community leaders.

Hire 100 interns through our Equity and Diversity Internship program. Each year, this program gives college students first-hand experience working in a variety of roles within the walls of QBP.

Provide 300 Barnett Bicycle Institute scholarships to underrepresented individuals. BBI’s classes produce expert bicycle mechanics and serve as a springboard for working in the industry.

Provide 100 League Instructor Scholarships to underrepresented individuals via the League of American Bicyclists. League instructors give new riders tools to feel confident riding a bike and ensure that more people are aware of safe cycling practices.

Support QBP employees with 10,000 hours of paid volunteer time. We’re encouraging QBP employees to continue to be generous in supporting our communities.