Q Community Grant

Local bike shops know their communities best, making them uniquely equipped to make change happen. Founded on the belief that getting more butts on bikes is crucial for the health of our communities, the Q Community Grant helps bike shops create and encourage ridership among youth and underserved populations, while improving the sustainability of the industry.

2020 Grant Recipients

2019 Grant Recipients

2018 Grant Recipients


Powered by Brands Who Care

This grant is made possible through generous donations from bike industry brands and Q. These brands are all part of Dealer’s Choice—a Q business initiative that promotes the sustainability of the bike industry.

QBP Community Grant Sponsors


Initiatives We Support

  • Increasing ridership among underrepresented and/or underserved populations
  • Youth ridership
  • Educational programs

Applicants may collaborate with non-profit entities who are in support of their proposal. We are seeking grassroots initiatives that are relatively new (2 years or less) or are in the process of being developed. See “Application Details” section for a more detailed list of initiatives this grant supports.

Program Dates

  • Applications open: January 26 2021
  • Application due: March 8 2021
  • Grants awarded: April 2021

Applicant Eligibility

  • Must be a retailer with a Q account
  • Must be in good standing with Q
  • Must be currently enrolled in Dealer’s Choice

Apply Now

For your convenience, we’ve compiled all of the application questions in one pdf document so you can plan out your answers in advance. Click here to view (PDF).



School bicycle trip


Application Details

What kinds of projects will be funded?

The Q Community Grant will consider applications for project proposals that align with the following categories. Many successful grant recipients have projects that encompass two or more of these categories.

  • Increasing Ridership Among Underrepresented and Underserved Populations
    • Programs or outreach events that empower BIPOC people, LGBTQ+ people, women, persons with disabilities, and members of other underrepresented communities to ride bikes
    • Bike initiatives that support ridership among low-income people
    • Equitable access to bikes and bike accessories
  • Youth Ridership
    • Get more youth riding bikes
    • Teaching youth how to maintain and fix bikes
  • Educational Programs
    • Clinics on bike skills, mechanics, and safety
    • Educational avenues to eliminate barriers to ridership
    • Cycling as a means for physical and mental wellness
    • Earn-a-bike programs


What will not be funded?

This grant does not cover general operating costs, promotional materials, staff salaries, athlete sponsorships, planning and retreats, races or race courses, bicycle infrastructure including skills parks, parking lots for motorized vehicles, travel, policy documents, litigation, master plans, feasibility studies, benches, information kiosks, and restroom facilities.


What’s the application process like?

Retailers who are enrolled in Dealer’s Choice submit an online application (linked above), then wait to hear back from the Q Community Grant Coordinator based on the above timeline.


What’s the evaluation criteria?

The grant review committee evaluates proposals based on the following criteria:

  • Project alignment with grant initiatives
    • Does this grant increase ridership among underrepresented and/or underserved populations?
    • Does this grant increase youth ridership?
    • Does this grant offer educational opportunities?
    • Does this grant meet more than one of these criteria?
  • Commitment
    • Will this grant enable the retailer to accomplish their goal or make meaningful progress?
    • Is the retailer partnering with a reputable and/or knowledgeable organization?
    • Does the retailer have the ability to make their project a reality?


What are the reporting requirements for grant recipients?

Q will ask grant recipients for project updates quarterly. This may include a request for photos and summaries detailing project progress, media coverage, an overview of upcoming project deliverables, and a list of partners or supporters participating in the project.


What’s the average grant dollar amount?

Grant size amounts are $5,000 average with a $10,000 max.


Can recipients change the scope of their project after being selected?

If a grant recipient wants to change the scope of their project or partnerships after being selected, they must notify Q and receive approval prior to making any changes.


Additional questions?

Contact .(JavaScript must be enabled to view this email address).