QBP distribution has a very intentional mission: to bolster bike shop success by providing a high inventory of the best cycling products in the world, and reliably shipping those products to dealers exactly when they need it.


We believe that partnering with other companies is about much more than buying and selling stuff. It's about sharing a common vision and values. That's why we work with best-in-class vendors who are committed to achieving outstanding results. We team with partners who share our passion for making the world a better place through the power of bikes and business. Not only does this serve independent retailers and their customers, it serves the communities of which they are a part.

How to become a dealer

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Serve most metro areas in ONE DAY

QBP Distribution
5,000 dealers stock their shops from our list of 40,000 SKUs
Bike Builder assembles
bikes per year
Error rate < 15 PER 100,000 items picked
Quality Wheels builds
wheels per year

Our Brands

QBP's innovative brands bring exciting bikes and products to the marketplace that create new categories and most importantly, new riders.

See all our brands


QBP helps bike dealers be efficient and profitable by offering impeccable shipping turnaround time on orders. Our inventory levels help you meet your customers needs and crush sales.

Lauren, Distribution Sales

Company History

Steve Flagg and Mary Henrickson founded Quality Bicycle Products in 1981 in a small office in St. Paul, MN.  QBP was early to import hard-to-find mountain bike parts from suppliers in Japan, and business took off. As the company grew, so did the number of employees, the ability serve more dealers, and the opportunities to expand product offerings with new, in-house brands. Today, QBP is the industry leader in distribution, and its brands consistently create new categories in cycling.

QBP News

ArtBike Poster Show

ArtBike Poster Show

QBP’s Marketing Department includes a talented, hard-working in-house creative team. This winter, some of them took a break from designing graphics for bikes, socks, ads, events, videos, web pages, and more; and had fun making posters instead. The posters were displayed at QBP’s Frostbike Expo in February.

See the Show


We create value for our community of dealers and vendors.
QBP hosts two major industry events each year that provide our partners with the opportunity to learn about our fantastic products/brands, make personal connections, and expand their business potential.


Increase the profitability of your shop's service center! Learn from industry experts - leave with strategies and tools that you can implement right away to help your service center reach its full potential.

View Event Website


Through exciting ride experiences, quality time with our brand and ​sales teams, and presentations that provide deep knowledge of brand and product, SaddleDrive gives select QBP retailers an advantage that’s as informative as it is fun.

View Event Website

Around QBP

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