Our Guiding Principles
As a values-driven company, making the world a better place has always been at the heart of everything QBP does. We use the below principles to guide our actions so that we may have a positive impact on our industry, our communities, and each other.
Act with Integrity
We behave with the highest sense of ethical conduct; we live and act with integrity and honesty. We are deeply trustworthy and honorable.
Be a True Partner
We seek deep partnerships based on trust and respect. We create solutions that have all parties thriving. We prefer transformational partnerships over transactional ones.
Create Something Special
We make a difference to others every day. We bring our specialness to work, have fun, be the change we want to see happen, and transform the world.
We care immensely about our personal contribution. We work hard, smart, and effectively. We set goals high and we celebrate success.
Keep the Customer First
In every decision and action, we consider the customers first. We never lose our focus on our customers; we exist to serve them.
Partnering with great suppliers, retailers, and advocacy organizations to advance the health and prosperity of the bicycle industry
Practice Environmental and Supply Chain Responsibility
Minimizing our environmental impact and requiring ethical labor practices to ensure the health of the planet and all people
Deliver Compelling Brands and Products
Creating unique brands and innovative products that inspire riders, enable retailers to differentiate, and advance the bicycle industry
Contribute to and Bikeify our Community
Giving more than 6% of after-tax profits and volunteering our time to help build healthy, sustainable bike communities
Be a Great Place to Work
Cultivating a work environment that respects people, provides purpose, and creates engagement in making a positive difference in the world
Ultimately we seek to Be an Extraordinary Business by serving our partners, employees, and communities. We are good stewards of the environment, advance bike-kind, have a strong culture and organizational health, all on a solid ethical and financial foundation.