Our Guiding Principles

As a values-driven company, making the world a better place has always been at the heart of everything QBP does. We use the below principles to guide our actions so that we may have a positive impact on our industry, our communities, and each other.



Act with Integrity

We behave with the highest sense of ethical conduct; we live and act with integrity and honesty. We are deeply trustworthy and honorable.

Be a True Partner

We seek deep partnerships based on trust and respect. We create solutions that have all parties thriving. We prefer transformational partnerships over transactional ones.

Create Something Special

We make a difference to others every day. We bring our specialness to work, have fun, be the change we want to see happen, and transform the world.

Deliver Greatness

We care immensely about our personal contribution. We work hard, smart, and effectively. We set goals high and we celebrate success.

Keep the Customer First

In every decision and action, we consider the customers first. We never lose our focus on our customers; we exist to serve them.

Sustainability Anchors


Partner Strategically

Partnering with great suppliers, retailers, and advocacy organizations to advance the health and prosperity of the bicycle industry

Practice Environmental and Supply Chain Responsibility

Minimizing our environmental impact and requiring ethical labor practices to ensure the health of the planet and all people

Deliver Compelling Brands and Products

Creating unique brands and innovative products that inspire riders, enable retailers to differentiate, and advance the bicycle industry

Contribute to and Bikeify our Community

Giving more than 6% of after-tax profits and volunteering our time to help build healthy, sustainable bike communities

Be a Great Place to Work

Cultivating a work environment that respects people, provides purpose, and creates engagement in making a positive difference in the world

Ultimately we seek to Be an Extraordinary Business by serving our partners, employees, and communities. We are good stewards of the environment, advance bike-kind, have a strong culture and organizational health, all on a solid ethical and financial foundation.

Diversity, Equity & Inclusion

Commitment to Inclusion

Learn more about what we’re doing internally, within our communities, and within our industry to work towards our goal of getting “every butt on a bike.”

See Our Actions


Expanding Ridership

We work with local bike advocacy organizations and with national non-profits to get more butts on bikes. Here are the four strategic areas we focus on:

Regional Outreach

QBP supports regional and statewide organizations that promote bicycle advocacy with local governments. It often takes a blend of local, grassroots knowledge and government support to get initiatives off the ground.

Trail Networks

QBP backs organizations that work on the expansion and creation of trail systems. Any kind of trail from singletrack to paved urban trails can increase participation in cycling, so each mile of new trail built means more butts on bikes.

Community Building

QBP believes in supporting local projects that have a big impact on their communities. By promoting cycling, we are fighting poverty, overcoming transportation and employment issues, and promoting a healthy lifestyle in underserved communities.

Bike-Friendly Infrastructure

QBP helps guide and fund efforts to ensure that bicycles are an essential part of balanced transportation policy. We work with politicians and bike lobby groups to make sure cyclists’ needs are being considered.


Making Responsible Choices

Sustainable business practices are deeply connected with the health of our planet. QBP constantly works to reduce waste, lower energy consumption, and find more efficient ways to get and distribute goods.

Shrinking Our Footprint With LEED

QBP built our distribution centers in Minnesota, Colorado, Reno, and Pennsylvania to LEED standards established by the U.S. Green Council. The buildings are designed to save energy and resources and minimally impact the environment. Our facilities feature solar panels, comprehensive recycling, buildings made with repurposed materials, and even on-site vermiculture composting.

Not only are these buildings environmentally friendly, they're kind to the bottom line, too. Square foot for square foot, the energy-frugal facilities generate bigger long-term return on investment than conventionally built structures. Almost all of our sustainable features have an ROI of less than 10 years.

Take a closer look at LEED certification

Working Out to Work

QBP’s Bike Commuting Program

The benefits of commuting by bike are far greater than saving money on gas and taking in some pleasant scenery. People who regularly bike to work enjoy better health, experience less stress, and are happier and more productive—at work and beyond. They are also doing their part to create a more sustainable environment. And what better way to experience the pure joy and freedom of cycling than gliding past traffic jams on your way to work?

QBP - Working out to work

That's why QBP does much more than encourage employees to bike to work. We actively support cycling as a way of life by providing:

  • Indoor and outdoor parking for hundreds of bikes
  • Lockers, showers, and towel service on site
  • Commuter credits for purchasing bike parts, accessories, and apparel
  • Pro deals on bike products
  • Maps and route information for novice commuters
  • Free breakfast or lunch on Bike to Work Days