Quality Bicycle Products Acquires BikeFit Brand

Quality Bicycle Products announced today that it has acquired the BikeFit brand. The acquisition will expand the assortment of BikeFit products available from Q to specialty bicycle retailers and professional bike fitters, as well as strengthen Q’s portfolio of educational services for retailers. Q is now the wholesale distributor of BikeFit products and services in North America.

“We are excited to add BikeFit to our consumer brand portfolio,” said Rich Tauer, President of Quality Bicycle Products. “As a world leader of products that make cycling more enjoyable to riders, BikeFit serves a crucial role that benefits the bicycle industry.

“Q’s vision is to get every butt on a bike. If they’re not comfortable on bike, then we’ve fallen short. By acquiring BikeFit, Q expands our support of retailers and fitters with more products and resources that provide greater comfort, performance and enjoyment for all riders, whether they’re new to the sport or longtime enthusiasts.”

Q currently stocks the most popular BikeFit products and will soon offer the complete assortment to US and Canadian partners through its six North American distribution centers, with convenient just-in-time service.

Retailers and bike fitters who don’t currently have a business account with Q are encouraged to apply at https://www.qbp.com/dealers.